How can a small local business with no marketing budget use...

Processes

People

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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Price

Perception

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Place

Trump said we don't need Canada's lumber. So a good incentive and subsidy to compete against the highly subsidized Canadian lumber industry for home construction is needed. What would Canadians do when they have no one to export their timber to?

Good marketing is doing this well.

Product

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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How can a small local business with no marketing budget use social media to attract more customers?

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